Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how Security Guards Greater London ("we," "us," "our," or "Company") collects, uses, discloses, and otherwise processes personal data in connection with our website located at securityguardsgreaterlondon.co.uk (the "Website"). We are committed to protecting your privacy and ensuring transparency in our data practices.
Information We Collect
We collect personal data in the following ways:
- Name and Email Address: When you register, subscribe to newsletters, or contact us directly.
- IP Address: Automatically collected when you access our Website to identify your location and prevent fraudulent activity.
- Cookies and Similar Technologies: We use cookies to track your preferences, login information, and browsing behavior.
- Usage Data: Information about how you interact with our Website, including pages visited, time spent, referral sources, and clicks.
- Device Information: Browser type, operating system, and device identifiers.
How We Use Information
We use the personal data we collect for the following purposes:
- Analytics: Understanding user behavior, Website traffic patterns, and performance metrics to improve our services.
- Affiliate Tracking: Monitoring affiliate referrals and commissions related to casino and gambling partner promotions.
- Site Improvement: Enhancing Website functionality, user experience, and content relevance.
- Marketing Communications: Sending promotional content and updates (with your consent where required).
- Legal Compliance: Fulfilling legal obligations and preventing fraud or abuse.
Cookie Policy
We use cookies to enhance your experience on our Website. The types of cookies we use include:
- Essential Cookies: Required for Website functionality and security.
- Analytics Cookies: Tracking user behavior and Website performance.
- Affiliate Cookies: Monitoring referrals and tracking conversions from partner casinos.
- Marketing Cookies: Personalizing content and measuring advertising effectiveness.
You can control cookies through your browser settings and opt-out of non-essential cookies at any time. Please note that disabling certain cookies may affect Website functionality. You may also use third-party opt-out tools to manage cookie preferences across multiple websites.
Third-Party Links
Our Website contains links to third-party casino operators, gambling platforms, and affiliate partners. We are not responsible for the privacy practices, data handling, or content of these external websites. We strongly recommend reviewing the privacy policies of any third-party sites before providing personal information or engaging with their services. Your use of third-party websites is governed by their own terms and privacy policies, not ours.
Your Rights
Under UK data protection law (UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal limitations).
- Right to Restrict Processing: Limit how we use your data.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Opt-out of marketing communications or certain processing activities.
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO).
If you are a resident of the United States, you may have rights under the California Consumer Privacy Act (CCPA) or other applicable state privacy laws. Please contact us for more information.
Data Retention
We retain personal data for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Retention periods vary depending on the type of data and the purpose of processing:
- User account data is retained for the duration of your account relationship and a reasonable period thereafter.
- Analytics and usage data are typically retained for up to two (2) years.
- Affiliate tracking data is retained in accordance with our affiliate program requirements.
- Marketing data is retained until you withdraw consent or unsubscribe.
When data is no longer needed, we securely delete or anonymize it.
Contact Us
If you have questions, concerns, or wish to exercise your data rights, please contact us at:
Email: [email protected]
We will respond to your request within thirty (30) days of receipt, or as otherwise required by applicable law.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.